Thinking about Church idenity. I admit that, to me, Gotham seems so pretty and suitable, it feels happy and welcoming, but also very solid and firm. But, I was never too proud of saying that since it’s so popular now adays. I have seen Hillsong web site many times before, but not until today I realized it’s Gotham.

People don’t mind using Helvetica over and over again, I guess it does hold its special place, and I guess it’s been long enough to say it’s kinda timeless. Give Gotham more time? Maybe we should just all over use it, and maybe looking back 40 years later, it still looks great?

Or lets say, it’s just a tool. What’s important is what’s behind it.I don’t know where I stand today. I will let you know when I make a decision.